How Laurie signed up 12 clients within 2 months of launching her business
One of the first things that Laurie did when she signed up to work with me was to postpone our coaching sessions. Yes you read that right. More on this below.
However, I convinced her to trust in the process (note: not me but the process) and she did. Within 2 months of launching her business, she signed up 12 clients and now she's fully booked. At the time of this post, it's only been 3 months since she launched her business. Her clients are now on the waiting list and we're now creating an online group program so she can leverage her time.
Laurie is a mum of two boys, an entrepreneur and a go-getter. So how did she make it happen while others are complaining of not having the time and not seeing the results?
In this post, I'll break it down what we did together. After that, I'll share with you the post Laurie had written on her journey from 'feeling like a fraud' to converting 90% of the potential clients she talks to.
1. Staying committed on her decision
Laurie did my online course called Be Charged.Life where I teach about how to program your mind for success while she was also building her business. I was a bit worried that she might be overwhelmed with the number of things she had to do but on the contrary, she was always the first to complete all the tasks. At the time, she was away in India with her husband on church duties where she had limited internet connection and time. Despite all of that, she stayed committed to getting things done without any complaint or excuses.
What she has a system to manage her time well and planning ahead so she can be productive every day.
2. Programming her mind for success
Although she was part of Be Charged.Life, she's also human. That means she faces mindset blocks from time to time starting with her excuse to postpone the program. She felt that she would be judged and that she wouldn't have enough time or energy to build her business. However, Laurie remained open to my suggestions and when I convinced her to trust in the process, she did.
During the process of building her business, she struggled with self-doubt on whether she was good enough, if she needed to get more qualifications, if people would criticise her for doing something different in her life, if people around her would support her and mainly, if she could charge what I suggested her to charge.
But she's extremely clear of her vision and the goals she's ready to achieve. As a result, she was willing to work through her blocks as much as they were uncomfortable. She learned to get comfortable with the uncomfortable.
We reframed her thought patterns and she started to use the techniques I teach in Be Charged.Life. Within a short period of time, she was able to overcome all the blocks and she started putting herself out there by promoting herself in various Facebook groups and on social media.
What she did was taking responsibility for her own emotions rather than projecting onto others and taking responsibility for the path she's set out to walk on.
3. Putting an extra effort
Although we were working together, brainstorming strategies and created a roadmap, Laurie took initiative to put extra effort to do research and learn things that she wasn't good at. She learned the technology to automate her business, marketing strategies to streamline her funnel process, networked with others to build connection and showed up every single day for the people that she can help through her business.
When starting a business, we need to learn to wear different hats; from the visionary CEO to the Admin, the Marketing Manager, the Sales Person and the Graphic Designer -- unless of course we have the funds to outsource.
4. Not making excuses
As said before, not only Laurie is a successful business owner, she's also a mum to two boys and takes full responsibility of a wife. That means, she's always on the go and her time is extremely limited. However, Laurie never makes excuses on not having enough time, energy or money to follow her dreams.
The only thing that differentiates those who succeed and those who don't is our willing to make things happen. When we make excuses and blame others, we give our power away by playing victim. As always as we're playing victim, we'll never be able to lead well.
5. Holding herself accountable
In every coaching session, we work on mindset as well as strategy. At the end of every session, I give my clients tasks that they need to do between our coaching calls and as well as due dates to complete. Laurie not only completes every single task, she finishes them so fast that I almost always have to give her more things to work on before our next session. As a result, she gets ahead faster her peers and sees results in her business in such a short time.
Accountability is key in business. Especially when we're starting a business, we get pulled into all directions. In order to focus, we need to be held accountable.
6. Following the strategy
Every business is unique and every business owner is in different stages of their life and business. That means, we have to create strategies that suits Laurie and supports her goals. One thing that Laurie is extremely good at is focus. There are so many shiny objects that we can chase but Laurie's eyes are set on her target. Despite all the tempting distractions, she focusses on the strategy and as a result, she reaps the fruits of her labour with minimal effort.
Now you might be wondering, what does she do? Did she achieve all of that because of the nature of her business?
I'm glad you asked. Laurie is the founder of Budget and Beyond where she helps make money on the unpredictable income. She works with business owners as a Budgeting Specialist and Money Mentor.
Laurie has been able to not only get 12 clients in 2 months of launching her business, but also get booked out and get people on waiting list in 3 months since the launch of her new business. Laurie used the strategies I gave her and then she gets committed and creative with the way she runs her business.
Today Laurie will share with you how she did it and how you can do the same too.
Do you have that business idea which you know aligns with your strengths, skills and passion but not sure how to turn it into a successful reality?
Six months ago that was me. My passion was teaching business owners to flourish on their unpredictable income, not just ‘survive’. I also knew I wanted to give this idea everything I had, no matter what.
First challenge, where do I start? I knew I needed opt-ins, a website and blog, some kind of a sales funnel, but to be honest I didn't even have a signature offer or know what to charge. Other than throwing mud at the wall and seeing what stuck, I had no business plan what-so-ever.
This was the point in time I knew I needed some help. I decided to invest in a business coach.
How it started
With my business coach, I decided on a launch date. This gave me incentive to work towards a due date and not put off my business idea any longer.
Over the first four months, working behind the scenes with my business coach towards my launch -- I was conducting target market interviews, preparing copy for my website, creating freebies and a signature offer. I could see my business vision so close to becoming a reality, I was so motivated!
I also started being more present in some very engaging Facebook groups both in my local area and country wide to get my face out there and start being recognised.
Launch day came… I had found one new client but over the next couple of weeks I wasn't getting any one else who wanted to even have a free introductory chat with me. I was getting worried.
One call with my coach and we discovered the problem, my messaging wasn’t quite right. I wasn’t speaking directly to my target market, I was being too general. A few tweaks to my offers and the messages came trickling in.
By the end of that month, I had 7 introductory calls with potential clients and had converted every single one into a successful sign up.
By the end of the second month I was completely booked out! I could no longer fit any more one-on-one clients in without compromising my work/life balance.
The first key to this success was connection.
Sometimes this was face-to-face at local networking events and other times, it was creating videos which communicate my passion in a very natural way to my potential clients.
The second key was through a very ‘non-pushy, non-salesy’ way of asking to work with them on a long term basis.
I was simply asking questions about their situation and teaching them a couple of important points in the time frame we had available. If they didn’t wish to continue on to work with me, then my time was simply a gift for them. Saying that, 90 percent of people were choosing to continue working with me.
My next challenge, I didn’t just want to stop at helping 12 people! Now I needed to create a leveraged way to work with more people. Back to my business coach and we drew up a launch plan for an online Money Academy due to launch this September!
Just remember, you might be going into business for yourself, but you don’t have to go into business by yourself.
If you are interested in following along with my business journey and you would like some ideas on how to save money in your own household budget. You can download my “60 Ways to Save” PDF here: