I’ve seen many who think building a business is easy. They almost always say “I know this stuff. I can do it on my own”. Ego gets in the way.
And they started doing what they though they knew but very soon they get to a point where they ask a different question “Should I just go back to my 9-5 job? It seems like the most logical thing to do. My business isn’t going anywhere”.
When women come to me to help them in their business, they say “Arabelle, can you just tell me how to price and do sales and marketing?” and I say “Sure. Who’s your target market and how many people want your products / services?"
And then the answer is …. nothing.
When I work with my clients, I always start with verification of their idea. Then we make sure they have the right target market, the right pricing structure, how to position themselves in the market, create packages or offerings and then create websites. Yes websites come at a later stage. Then we start working on sales and marketing. There’s a strategy to it. We can’t just throw everything onto the wall and hope that something sticks.
So today, I want to share with you a few steps you can get started. Yes it takes time and effort. Every success does and I hope this is of help to you.
Are you making things happen in 2016? Did you know that my existing clients are already running workshops and speaking on stages with world known leaders in their industries. Would you like to be one of them? If you’re curious, click here to schedule a complimentary call with me to find out how I can support you to achieve your 2016 goals!
4 Ways To Get Momentum In Your Business In 2016
1. No networking events
Yes, many people don’t agree with me but it’s ok. However, I’m going to tell you what works and doesn’t work for my clients. They almost never get a business through a networking event. Why? Because everyone there just want to hand you their business card and go. I have a pile of business cards that I never look at. So instead, this is a more productive and effective way.
- Reach out to people in your network who has influence and ask for help.
- Ask for your friends to connect you to people they know.
- Reach out to complete strangers who are successful in your industry and offer them help. Follow them and find out what they need right now. Come from a place of service because one email from them can make a HUGE difference in your business.
- Pitch yourself to big online publications, blogs, speaking events and podcasts for visibility.
Who needs a networking event anyway?
2. Be honest with yourself
Many times we lie to ourselves that we’re working when we’re wasting a lot of time doing things that don’t bring in sales - like making the website look pretty or liking other people posts on Facebook. So instead, be honest with yourself and ask “What’s working? What’s not working? And what haven’t I done yet?”.
3. Get visible
Internet has made it so easy for us to get visibility. Yes, it would be nice to be on TV for overnight success but what’s really in your control is just a click away.
- Create videos on Facebook and YouTube. When people see who’s behind the brand and see you in action, you automatically attract the people you want and create that like, trust and credibility factor.
- Write blog posts to position yourself as an authority in your field and share it across social media.
- Come up with a social media strategy to grow your following and to turn them into raving fans.
4. Write down ideas everyday
There are really 100 ways to make a sale. It’s all about being creative and training your brain to produce ideas on the spot. Sometimes your ideas may look to far out and ridiculous but don’t forget that every big creation starts with a small idea. Apple started from a small garage. Airplanes started from the two brother’s idea which everyone thought was impossible. Don’t underestimate yourself. You’re way more capable then you give yourself credit for.
Thank you for reading my posts and allowing me to support you in your journey.
~ For free trainings on multidimensional business, visit www.collective-alchemy.com for the Collective Alchemy podcast show.