One of the challenges faced by business owners is deciding what to charge for the products and services they offer.
The typical approach to resolving this issue is to research the market, compare and contrast what others with similar products or services are charging, study the demographics of the areas in which you conduct business and set a price based on this information.
While there is nothing wrong with this approach, what if there were a more fun and generative way to go about it? What if it was possible to set a price that actually created joy and contributed to a greater sense of wealth and ease for you and your clients simultaneously?
Here are some helpful tips on how to be clear on what to charge for your services:
1. Be willing to receive money
If you would like to have a sense of ease what you charge for your services, the willingness to receive money is the place to begin. According to Gary Douglas, Founder of Access Consciousness®, “There’s no such thing as a money problem. There’s only a problem with receiving.”
“There’s no such thing as a money problem. There’s only a problem with receiving.”
Receiving is not something most of us were taught to do and so we grow up uncomfortable with receiving everything including money.
If you would like to change this, start by asking questions. Questions are the key to changing anything. You can ask, “What would it take to change this? What would it take for me to receive the contribution of everyone and everything around me? What if I was willing to have more money than I could ever spend?
As you stay in question, you will create a different interaction between you and money. Your barriers to receiving will drop and you will be the energy of receiving.
2. Charge more than you are comfortable with
Several years ago, I had a business where I was importing semi-precious stones from India. Because I was eliminating the middle man, I was able to purchase these stones for $15 and then I would sell them for $130.
When I chose to get rid of my stock, I drastically reduced the price of my merchandise. Something that I would have sold for $130 I began pricing at $25. It was interesting what occurred. Rather than selling items more quickly, people stopped purchasing them. They assumed they lacked quality.
What I discovered from this is that the amount you charge people influences the way they perceive your product or service. What does this mean to you? It means that you should determine the amount you feel comfortable charging for your product or service—and then charge more. If you are comfortable charging $80, charge $100.
The amount you charge people influences the way they perceive your product or service.
This creates your product as valuable and desirable. Your customers and clients will be more grateful for you and for your product.
3. Be willing to ask people for money.
Many of us do what we do because we enjoy it. Money is not our primary target; something else is. What if you could have the joy of what you do AND the money too? In order for that to occur, you have to be willing to ask for money.
Here’s an exercise you can use. Practice saying, “Can I have the money now please?” Say it 10 times.
What do you notice? Do you notice any discomfort? Are you aware of judgments that you have about you and about asking for what you require? Keep saying, “Can I have the money now please?” until there’s a shift and asking for money becomes easy for you.
4. Ask, “What do I have to charge to make this fun for me?”
There is an amount for your products or services that would be fun for you to charge. Ask, “What would that amount be?” When you ask, you will become aware of what that is. Most of the time, the amount that’s fun for you to charge will push you beyond your comfort zone. Choose it anyway!
When you offer a product or service and what you receive is an amount that is fun for you, an amount that creates a sense of joy, your customers and clients will sense that joy and it creates more for them too. And, as your joy increases, so does your money. Money follows joy.
Determining what to charge for your services doesn’t have to be difficult. When you are willing to change the interaction you have with money by asking questions and following what you know, asking for money and receiving money becomes fun and easy.
When you are willing to change the interaction you have with money by asking questions and following what you know, asking for money and receiving money becomes fun and easy.
5. One more time, “Can I have the money now please?”
Australia's Simone Milasas is a dynamic business leader with a difference. She has founded and operated many businesses from a young age and always done business differently. Today, Milasas is a director of multiple companies. For the last 13 years Simone has been the world wide co-ordinator of Access Consciousness helping grow the business into a multi million dollar company operating in 173 countries.